Short Course: Using social media to support your business


Tuesday 30 April, Park Regis Hotel, North Quay, Brisbane

Join us for a one-day event at the Park Regis Hotel, North Quay that will show you how you can harness the power of social media to support and grow your business.

Both courses are conducted in association with the Gold Coast Institute of TAFE (GCIT). Places strictly limited.

Social networking – the latest marketing tool
Morning session (9am-12 noon)
Social networking has redefined the way we interact with one another. Coupled with the rise of mobile computing, the social media gives you instant access to a wide group of people and enables you to broadcast your experiences and your product to the world.
For businesses, social networking—judiciously used—can help build your brand and assist you in developing a loyal client or customer base. Social networking is not just for big business, of the three million business pages on Facebook, more than 50 percent of them are owned by small businesses.
This course will provide you with insights as to how Australian businesses are using social media and how you can harness social networking tools to build your own business. You will develop the communication skills needed to integrate social media into your marketing and CRM strategies and manage your brand online.

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Blogging for business
Afternoon session (1:30-4:30pm)
More and more people are blogging and many businesses see their corporate blog as an essential business tool. Blogs can serve a number of purposes from internal human resource development to customer relationship management. Importantly, companies are realising that blogging helps define their brand and their market position.
This course assumes no prior knowledge of blogging. Participants will acquire the skills and knowledge to incorporate blogging into their online marketing and HR strategies and to manage a blog using either Blogger or WordPress. You will understand what you need to do to ensure your visibility and learn the basic principles of search engine optimisation so that people can find you.

More information:

Training costs
Single session (3 hours) with refreshments: $140
Combined session (6 hours) plus lunch and bonus session: $250 ***BEST VALUE***

Bonus session
A bonus lunchtime session on the Basics of Internet Marketing will be offered for those who take the combined package.

Registration details and enquiries
Call Gold Coast Institute of TAFE on 07 5581 8300. You can also register online at the website.

A certificate of attendance will be issued to participants.

Instructor: Dr. Mike Clancy
Phone: (07) 5593 3958
Office: Gold Coast, Australia
Company: the Creative Genie
ABN: 73 279 729 004

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